Welcome to Planning & Writing, LLC
Planning & Writing = Craig Maltby & strategic partners = a pro people turn to when things need to be done and done well = very reasonable investment = clients achieving meaningful communication outcomes = integrated messaging, strategies, tools and content = visible, beneficial market & organizational results.
WHAT I DO
helped a major media company grow and fortify its position as the leader in the home and family editorial and advertising category; helped a leading nutrition ingredient company grow and hold a dominant position within the global antioxidant market; built favorable perceptions among eye health professionals about the role of nutrition in countering chronic eye conditions; gained national news attention for a major food company among key magazine and newspaper journalists; helped a Midwest steel mill earn a major energy conservation research subcontract, resulting in nearly $800,000 in estimated annual energy savings.I am an alum of The University of Northern Iowa and live in the greater Des Moines area with my wife and two daughters.
I am an alum of The University of Northern Iowa and live in the greater Des Moines area with my wife and two daughters.
I'm Craig Maltby. I help corporations, public institutions and executives define strategic communication goals and execute programs and projects to achieve those goals. I'm driven by:a strong customer service ethic;quality; results; creative differentiation that is true to the brand. I have served more than 16 years in corporate marketing and PR management positions at Meredith Corporation, ConAgra Foods and Kemin Health. Some key outcomes:
I'm Craig Maltby. I help corporations, public institutions and executives define strategic communication goals and execute programs and projects to achieve those goals. I'm driven by:
I have served more than 16 years in corporate marketing and PR management positions at Meredith Corporation, ConAgra Foods and Kemin Health. Some key outcomes:
The firm's experience ranges from PR roles in public corporations involved in consumer media and packaged goods to consulting and project management assignments for state government, health care enterprises and financial institutions.Professional history also includes product management and marketing roles for global enterprises in preventive health and nutrition. Planning & Writing. Strongly suited to contribute value and results to your organization.
The firm's experience ranges from PR roles in public corporations involved in consumer media and packaged goods to consulting and project management assignments for state government, health care enterprises and financial institutions.
Professional history also includes product management and marketing roles for global enterprises in preventive health and nutrition. Planning & Writing. Strongly suited to contribute value and results to your organization.
Communication strategy development and facilitation
Using existing market data or custom research, Planning & Writing can craft a communication strategy ranging from a broad directional scope to shorter-term initiatives. Facilitation of strategy formation within a staff or organization is also an option.
Media relations management
Assessing how best to gain press attention for a significant business development or issue is a powerful tool. Planning & Writing can help you determine the best "news value" approach to a potential story opportunity, and work with targeted reporters and editors from pitch to publication.
Content development
Press materials, sales support collateral, annual reports, multimedia products, web content and more. Planning & Writing is a versatile content producer that embraces the power of language to move people to action.
Issues management: white paper/ position statement creation
Your company or organization may find itself in the middle of an industry controversy or market disruption. Planning & Writing helps you find your focus and articulate your position, all the while building your firm's credibility and stature within the minds of your constituents.
Publication and Web development
Editorial direction, copywriting, publication concepting on through to design and production supervision are all focused on the audiences you want to reach and the shared values and understanding you want to generate within them.
Market research
The firm will work with you to assemble and manage outside research resources. Research offerings are chosen from several qualified providers, based on your business environment and market questions you want answered.
Speech writing
There are speeches...and then there are SPEECHES! We've all heard a lot of forgettable ones. Get the help you need to craft and deliver a memorable one.
Media interview coaching
Making the most of an opportunity when the microphone or recorder is held to your face doesn't come naturally for most people. Preparation with an experienced PR pro makes the difference.
KNOW-HOW
Webs and Client BlogsBalanced Immune HealthThe Field PositionFloraGLO LuteinLutein Information BureauLive Life LelyAudino & AssociatesBrand BuildingFastGradeLow Vision UniversityCorporate Media RelationsMeredith Corp.ConAgra FoodsKemin Health
Webs and Client Blogs
Balanced Immune Health
The Field Position
FloraGLO Lutein
Lutein Information Bureau
Live Life Lely
Audino & Associates
Brand Building
FastGrade
Low Vision University
Corporate Media Relations
Meredith Corp.
ConAgra Foods
Kemin Health
Portfolio
More About Maltby
Rode in a limo with Margaret Thatcher: I should say, "The Right Honorable Lady Thatcher."
Journalism internship at "leading" Oklahoma paper.Drove me to smoke for a summer. (No more).
Played St. Andrews. Also played "Take Five" on the piano for South African theater troup.
While on business in Macon, GA, visited a shrine,The Allman Bros. House.
the tool
Here is the Planning & Writing due diligence starter template used with new clients when beginning an engagement. This helps both of us size up a potential strategic direction for a successful project to take shape.
Note: if you are expecting an M.I.T. decision-tree matrix, I apologize. A company I once worked for felt compelled to spend nearly $300,000 on such a tool, never to be used again after one viewing. It was the fastest vaporization of $300,000 I had ever witnessed.
TELEPHONE: 515.321.4741E-MAIL: craig at planningandwriting dot comMAIL: Planning & Writing, LLC West Glen Town Center 5550 Wild Rose Lane - Suite 400 West Des Moines, Iowa 50266 Follow me on Twitter Friend me on Facebook
TELEPHONE: 515.321.4741
E-MAIL: craig at planningandwriting dot com
MAIL: Planning & Writing, LLC
West Glen Town Center
5550 Wild Rose Lane - Suite 400
West Des Moines, Iowa 50266
Follow me on Twitter Friend me on Facebook
P&W Communications
Award of the Month
CONTACT
Tom Ashbrook - Host, On Point
NPR
This guy is the best in the radio interview business. He juggles multiple guests deftly, treats callers with respect, but keeps the show moving. And, he has great questioning angles without monoplizing the airtime.
Radio news talk should be modeled after him.
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