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HOMEABOUTSERVICESTHE VAULTTHE TOOLRING ME UP Planning & Writing LLC The BlogHOMEThe basics countP&W in Greater Des MoinesWhat a ride it's beenThe core of our existenceThese guys could writePersonalized communicationThe lost artMy brain on coffeeJune Clever, eat your heart outArt direction run amokGet ready, it's comingA waste or a world changer?The smell of ink still gets meNot your father's trade showThe dean of newsCan you use this effectively?How did we ever live without it?Your kid's future bedroomWhen talent trumped technologyEverything else is ancillary Planning & Writing is Craig Maltby working solo or in tandem with strategic partners to help clients achieve meaningful communication outcomes. I focus on what you want: messaging, strategies and tools that drive visible, beneficial shifts in market or organizational behavior.

Planning & Writing offers up communication horsepower with low overhead and high performance. When strategic deliverables are needed yet staff additions can't be justified, that's where Planning & Writing comes in.

WELCOME to

Planning & Writing

ABOUT Craig Maltby's achievements center on helping corporations, public institutions and executives define strategic goals and execute strategies and tactics to engage target markets and achieve those goals. Craig is driven by four primary commitments:

a strong customer service ethic

quality

results

creative differentiation that is true to the brand

In addition to his consultancy and contract service achievements, Craig has served more than 16 years in corporate marketing and PR management positions at Meredith Corporation, ConAgra Foods and Kemin Health. Some key outcomes of his work:

helped a major media company grow and fortify its position as the leader in the home and family editorial and advertising category;

helped a leading nutrition ingredient company grow and hold a dominant position within the global antioxidant market;

contributed to significant increases in favorable perceptions among eye health professionals about the role of nutrition in countering chronic eye conditions;

gained national news attention for a major food company among key magazine and newspaper journalists;

helped a Midwest steel mill earn a major energy conservation research subcontract, resulting in nearly $800,000 in estimated annual energy savings.

Craig is a graduate of The University of Northern Iowa. He resides in the greater Des Moines area with his wife and two daughters.

WHAT

I DO

SERVICES The firm's experience ranges from PR roles in public corporations involved in consumer media and packaged goods to consulting and project management assignments for state government, health care enterprises and financial institutions.

Professional history also includes product management and marketing roles for global enterprises in preventive health and nutrition. Planning & Writing. Strongly suited to contribute value and results to your organization.

KNOW-HOW

Communication strategyMedia relationsIssues managementContent developmentMedia coachingMarket research Speech writingSpeech coaching Communication strategyMedia relationsIssues managementContent developmentMedia coachingMarket research Speech writingSpeech coachingTHE VAULT Journalism internship at "leading" Oklahoma paper.Drove me to smoke for a summer. (No more). Played St. Andrews. Also played "Take Five" for South African theater troup.Thatcherallman brosST_ANDREWSSouth Africabartlesville_ok-Camel

About

Maltby

Rode in a limo with Margaret Thatcher: I should say, "The Right Honorable Lady Thatcher." While on business in Macon, GA, visited a shrine,The Allman Bros. House. Brand Building Initiatives Corp. Media Relations Webs and Blog ConAgra Foods FastGrade Balanced Immune Health Kemin Industries Low Vision University The Field Position

Portfolio

Meredith Corporation FloraGLO Lutein Lutein Information Bureau Live Life LelyTHE TOOL

The Tool

What do your customers/stakeholders think of you?Do you have any formal or informal customer feedback or opinions captured? How do customers talk about you? What are their frustrations, their praises, their points of indifference? Do you consider your product brand, company brand or organization to be unique and distinct within your market?If so, how? Do your customers or stakeholders share your own assessment of your brand characteristics, strengths, and weaknesses? Your industry statusDescribe your industry or your category within the industry. Is it growing? Stagnant? Shrinking? Why? Or do you know? (in which case would some basic research be in order?) What is the outlook for the next 3-5 years?Your position within the industryAre you a quality leader? A price-only leader? Are you an innovation driver, or an organization that succeeds by adopting and refining established standards? Is this positioning succeeding? Will it succeed in the future? What tactics or tools have you had success with? What has not worked? What have you thought about trying?Have you initiated a social media campaign but steered away from paid advertising? Or vice versa? Are you a direct mail ninja with no history of media relations or event managment programs? Are you integrating all that you're doing?Now that we have gathered these valuable touchpoints, let's build a high-impact communication plan! What are your business or organizational goals for the next 3-5 years?What strategies are in place to accomplish those goals?What communication plans are in place to support your business goals and strategies? What competitive factors are taking shape that could disrupt or enhance your aspriations?Is your field consolidating or expanding? Are economic factors taking shape that could soon impact your perceived value? Are there emerging technologies or community/audience segments that may bolster or threaten your position? Here is the Planning & Writing template used with new clients when beginning an engagement. This helps both of us size up a potential strategic direction for a successful project to take shape. Note: if you were expecting an M.I.T. decision-tree matrix, I apologize. A company I once worked for felt compelled to spend nearly $300,000 on such a tool, never to be used again after one viewing. It was the fastest vaporization of $300,000 I had ever witnessed. RING ME UP TELEPHONE: 515.321.4741

E-MAIL: craig at planningandwriting dot com

MAIL: Planning & Writing, LLC

West Glen Town Center

5550 Wild Rose Lane - #4024

West Des Moines, Iowa 50266

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P&W Communications Award of the MonthBob Gates

CONTACT

Bob Gates, U.S. Sec. of Defense

His recent 60 Minutes profile shows a guy who's decisive, humble and has his priorities right. Public confidence in our military leadership was upped a couple notches after this program.