Craig Maltby's achievements center on helping corporations, public institutions and executives define strategic goals and execute strategies and tactics to engage target markets and achieve those goals. Craig is driven by four primary commitments:

1. a strong customer service ethic
2. quality
3. results
4. creative differentiation that is true to the brand

In addition to his consultancy and contract service achievements, Craig has served more than 16 years in corporate marketing and PR management positions at Meredith Corporation, ConAgra Foods and Kemin Health.  Some key outcomes of his work:

• helped a major media company grow and fortify its position as the leader in the home and family editorial and advertising category;
• helped a leading nutrition ingredient company grow and hold a dominant position within the global antioxidant market;
• contributed to significant increases in favorable perceptions among eye health professionals about the role of nutrition in countering chronic eye conditions;
• gained national news attention for a major food company among key magazine and newspaper journalists;
• helped a Midwest steel mill earn a major energy conservation research subcontract, resulting in nearly $800,000 in estimated annual energy savings.

Craig is a graduate of The University of Northern Iowa. He resides in the greater Des Moines area with his wife and two daughters. 

Things Done well

Strategic media relations, alliance-building initiatives and facilitation among industry influencers, market research management, strategic planning, product management and insights-driven marketing communications, executive speech writing,

Staff/Client/Strategic Alliance History

• Meredith Corp.
• ConAgra Foods
• Kemin Industries
• State of Iowa Information Technology Dept.
• American Optometric Association
• Bankers Trust
• Iowa Alliance for Advanced Telecommunications Services
  

THE PLANNING & WRITING ADVANTAGES

1. Quick start up. No lengthy intake, administrative and related processes to get work up and running.
   
   
2. Quick exit. Once an assignment is completed, it's done. Clean and elegant.
    
3. Low overhead. Experienced skill sets and achievements deployed for your benefit...at a highly attractive price.
   
   
4. Quality work product with flexibility, speed and results.